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FTC Suspects Chuck E Cheese Markets to Kids; Also Suspects The Scooter Store of Marketing to Disabled, Miracle Ear to Deaf

You really have to hand it to those folks at the Federal Trade Commission. You have to get up pretty early in the morning to get away with something with them on watch.

Someone there noticed something nefarious with the marketing efforts of one Chuck E Cheese. They might be targeting *GASP* children!

No, really:

The eagle-eyed regulators at the Federal Trade Commission (FTC) have a sneaking suspicion that a company offering disgusting pizza, animatronic human-sized mice, and a ball pit may be trying to appeal to children. Or rather, their marketing (the slogan was “Chuck E. Cheese: Where a Kid Can Be a Kid!” last time I checked) may inappropriately appeal to children.

Thank God for the federal government. Without them, what would we do?

Think of the children!

Mr. DiResta, a former director of the FTC’s Southeast Regional Office, did say that marketing food products to children very much remains on the FTC’s radar.

“The FTC sees marketing to children as a high priority,” he said. “They see children as a vulnerable group that warrants special protection, just as they did the elderly.

Seriously, we need this effort. We wouldn’t want to rely on parents. That’s crazy talk.

And I’m glad they are looking out for old folks too. I have a few tips for them.

I’m fairly sure these folks are targeting the elderly, or the deaf. Either way, it’s disgusting:


Also, these dirty dogs seem to have the disabled in their cross hairs also:


You might consider adding mall cops to your protected class also:


Thank goodness the FTC brought the behavior of Chuck E Cheese to our attention. Your tax dollars at work.

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[23]
  • Dave

    When Chuck E. Cheese first appeared, it always bugged me to have to share the video games with “children” since you could play for a set price for an hour or so. Where the HELL was the FTC then? ;)

    Do you suppose that they’ll go after the Trix rabbit next for trying to deprive children of that small part of a healthy breakfast? Or maybe the Lucky Charms leprechaun for enticing children to try to chase and trap small Irish people?

    I mean think of the possibilities for these bureaucrats here. It’s a never ending stream of phony baloney jobs right at their fingertips.

  • Dave

    When Chuck E. Cheese first appeared, it always bugged me to have to share the video games with “children” since you could play for a set price for an hour or so. Where the HELL was the FTC then? ;)

    Do you suppose that they’ll go after the Trix rabbit next for trying to deprive children of that small part of a healthy breakfast? Or maybe the Lucky Charms leprechaun for enticing children to try to chase and trap small Irish people?

    I mean think of the possibilities for these bureaucrats here. It’s a never ending stream of phony baloney jobs right at their fingertips.

  • Chris

    And the “Captain Louis Renault ‘Shocked, simply shocked!’” aware for incisive, investigative detective work goes to….

    (envelope, please)

    The FTC!! (Not to confused the the current administration’s ever-vigilent
    WTF Department that is always “unexpectedly” discovering one “unintended result” turd after another floating in the White House’s policy punchbowl).

    Next up: Blazing sunrise likely culprit in depriving people of their right to sleep in after a late night of Washington nigthlife (especially White House party) revelry.

  • Chris

    And the “Captain Louis Renault ‘Shocked, simply shocked!’” aware for incisive, investigative detective work goes to….

    (envelope, please)

    The FTC!! (Not to confused the the current administration’s ever-vigilent
    WTF Department that is always “unexpectedly” discovering one “unintended result” turd after another floating in the White House’s policy punchbowl).

    Next up: Blazing sunrise likely culprit in depriving people of their right to sleep in after a late night of Washington nigthlife (especially White House party) revelry.

  • Chris

    oops….kaint spel… “aware” => award….

  • Chris

    oops….kaint spel… “aware” => award….