Another All American Falls - Egg McMuffin Inventor Dies at 89
By Duane Lester • Mar 27th, 2008 • 240 ViewsHe was the first to think of adding eggs with cheese and Canadian bacon, putting it all on a butter English muffin, and selling it to a hungry commuting America.
Godspeed, Herb Peterson:
Peterson died peacefully Tuesday at his Santa Barbara home, said Monte Fraker, vice president of operations for McDonald’s restaurants in that city.
He began his career with McDonald’s Corp. as vice president of the company’s advertising firm, D’Arcy Advertising, in Chicago. He wrote McDonald’s first national advertising slogan, “Where Quality Starts Fresh Every Day.”
Peterson eventually became a franchisee and was currently co-owner and operator of six McDonald’s restaurants in Santa Barbara and Goleta, Fraker said.
Peterson came up with idea for the signature McDonald’s breakfast item in 1972. He “was very partial to eggs Benedict,” Fraker said, and worked on creating something similar.
I think I’ll grab one on my way home tomorrow, in honor of his originality and contribution to America’s way of life.

Peterson died peacefully Tuesday at his Santa Barbara home, said Monte Fraker, vice president of operations for McDonald’s restaurants in that city.



