I hate credit cards. I don’t often use the word hate, but when it comes to credit cards, hate is not too strong a word. Most people don’t understand that each time they swipe that little piece of plastic, they’re forging another link in a chain of debt that will continue to drag them down until they are so far mired that it takes a half a lifetime to pay for that pizza they bought on credit. But I digress.
I started out to say that I didn’t think it possible to hate credit cards any more than I already do. But then, I found a Visa application in the mailbox. This isn’t an uncommon occurrence. We receive at least one credit application daily. When you don’t carry a card, every company assumes you must be pining for one. This one, however, was “special.”
The Brighter Planet Visa Credit Card with EarthSmart Points, it proclaimed proudly. “A new way to have a positive impact on climate change.” So, just out of morbid curiosity, I opened it. Here’s what it offers me:
Now there’s an easy way to make each of your purchases a little greener. Brighter Planet and Bank of America haver partnered to bring you an innovative new credit card: the Brighter Planet Visa credit card with EarthSmart points. With this card, you can take action against climate change every time you use it for purchases- shopping, getting gas, dining out, traveling, and more.
The Brighter Planet credit card was recently ranked #2 in the top new credit cards by IndexCreditCards.com. Like many credit card reward programs, you’ll earn one point for every dollar you spend in net retail purchases. But unlike the rewards for travel or merchandise offered by most credit card programs, the EarthSmart points you earn with the Brighter Planet credit card will be automatically redeemed on your behalf to help build renewable energy projects (including wind turbines and farm methane) across the country.
You’ll earn 1,000 bonus points after your first transaction to help offset the creation and delivery of your card, and when you sign up for paperless statements, you’ll earn another 1,000 bonus points. And on every purchase you make with the card through December 2008, Bank of America will provide a 50% match in points. So you’ll already be making a difference: 1,000 EarthSmart points is approximately equal to 1 ton of carbon offsets, roughly the same as taking one car off the road for 2,000 miles or powering and heating or cooling your home for 1 month.
While you’re reducing your cabon footprint, you’ll be enjoying Platinum Plus benefits including emergency card replacement, zero liability for fraudulent charges, and easy access to cash at ATMs around the world.
You’ve gotta be kidding me. First of all, if they’re really concerned about helping the planet, stop papering the world with credit card offers that are unsolicited and unappreciated. If you want to make the world a greener place, leave those trees where they are and use the money you’re wasting on printing and postage to plant a few more.
Second, you’re promoting a dependent, spend-it mindset, which is about as far from “helping the earth” as it is possible to get. People who truly live greener aren’t out running up debt at the mall, eating at restaurants, and jet-setting around to need “easy access to cash at ATMs around the world.” Someone who is walking close to the earth is out on the back 40, in a little cabin, with their garden, their milk goats, and their free-range chickens. They aren’t depending on someone else to produce their food and fly it halfway across the world for someone else to cook it before they pull out their Brighter Planet Visa and pile on some more debt.
After doing their best to scare people into believing the world is coming to an end because we dare to drive big cars and consume too much, now they are offering us a way to ease the guilt and fear. Now, the more you consume, the more carbon offsets you earn, thereby saving the world. “Now you can consume all you want and not worry, because we’ve found a way to take your money and make you feel good about it” is what they should have said.
I won’t touch the whole “climate change” issue; if you want to see what I think of that, read one of Duane’s articles, like 10 Reasons to Doubt Global Warming is Man-Made. It is sufficient for me to say I think it’s a bunch of baloney. Just like this credit card, and it’s offer to take my “reward” for using their company, and use it to make their own investments.
Now, if they were offering to invest it for me (which I still wouldn’t do, by the way) that would be a little different. Say, if they were going to invest in wind turbines, and send me a check for my cut of the profits every quarter. That could be considered a reward. But using my money to make more for themselves and trying to make me feel good about it by selling me a story about the world coming to an end if I don’t use their card and help save the planet? Evil, evil, evil.